A motivação empreendedora e a satisfação com o desempenho organizacional em empresas de pequeno e médio porte de Blumenau: uma análise da indústria local

The current study arose from previous studies made by McClelland (1972), Namam; Slevin (1993), Kuratko; Hornsby; Naffziger (1997), Hoeltgebaum; Kato (2002); Hoeltgebaum; Debastini (2003), Hoeltgebaum; Santos; Loesch (2003) and Hoeltgebaum; Santos (2003). Its objective is to understand the reasons that that lead an entrepreneur to open his own business, his degree of satisfaction and to perceive if there is a relation between entrepreneurial motivation and the performance of companies. In order to concretize the objective, a descriptive qualitative/quantitative research was realized, amounting to 88 questions of a closed type, statistically ordered. Data collection was achieved by means of a questionnaire divided into 4 parts. Once responses to the questionnaires were obtained, analysis was performed on them, using LHSTAT software. Among the principal results, it was evident in the analysis of the questionnaires that there were a variety of motivations for opening a new business present among the interviewed, with a small, distinct difference in the frequency of the responses. When the satisfaction of the respondents regarding the performance of the company was analyzed, it was perceived that the greatest satisfaction derived from gross and net profit margin and return on investment. Several interdependencies between motivation and satisfaction and performance were evident in the research, with three in particular being the strongest. It was decided to include a category regarding behavioral characteristics of entrepreneurs to the objectives of the project in which, according to the interviewees, these have a strong entrepreneurial profile; results showed that all the characteristics are well developed. It was concluded that the intrinsic motivations are more evident in the entrepreneurs interviewed and that the greatest satisfaction among them lies in the area of gross and net profit margin and in return over investment. It was perceived that there are clear relationships between the motivation of entrepreneurs and satisfaction with the performance of companies