Add to ORKGToday, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product and service portfolios, as well as the way these products and services are created, produced and marketed. The question is how to integrate marketing strategy and sustainable development principles for the company success. This paper aims to discover how hard young consumers are influenced in their buying decision by the companies’ preoccupations for sustainable development
The global change has affected people’s behavior and people have started to care more about the envi...
Awareness about environment has found its place in consumer's mind set. During the past decades, con...
The research objectives were geared towards understanding the uniqueness of sustainable business com...
Sustainable development is an emerging concept based on three pillars: economic, ecological and sust...
The concept of sustainable development has become a widely used catchphrase in contemporary organiza...
The major purpose of this work is to investigate whether there exists any connection between moralit...
Today’s economy is experiencing serious economic and social problems affecting all world citizens. T...
With the growing recognition of major environmental trends, marketers are reorganizing or regenerati...
In today’s society, companies engage in sustainable efforts to lower the impact consumption has on t...
Existing research suggests that sustainable strategies of many corporate organizations are internall...
The paper reviews how recent marketing concepts reflect sustainability requirements and competitive ...
This article explores young consumers’ perceptions of the sustainable development (SD) initiatives...
In the modern world dilemma of sustainability concerns everyone. Most people prefer to buy eco-frien...
This qualitative study examines how profit-driven organizations handle the growing demands on acting...
Even though the majority of companies have realised the benefits of implementing sustainability prac...
The global change has affected people’s behavior and people have started to care more about the envi...
Awareness about environment has found its place in consumer's mind set. During the past decades, con...
The research objectives were geared towards understanding the uniqueness of sustainable business com...
Sustainable development is an emerging concept based on three pillars: economic, ecological and sust...
The concept of sustainable development has become a widely used catchphrase in contemporary organiza...
The major purpose of this work is to investigate whether there exists any connection between moralit...
Today’s economy is experiencing serious economic and social problems affecting all world citizens. T...
With the growing recognition of major environmental trends, marketers are reorganizing or regenerati...
In today’s society, companies engage in sustainable efforts to lower the impact consumption has on t...
Existing research suggests that sustainable strategies of many corporate organizations are internall...
The paper reviews how recent marketing concepts reflect sustainability requirements and competitive ...
This article explores young consumers’ perceptions of the sustainable development (SD) initiatives...
In the modern world dilemma of sustainability concerns everyone. Most people prefer to buy eco-frien...
This qualitative study examines how profit-driven organizations handle the growing demands on acting...
Even though the majority of companies have realised the benefits of implementing sustainability prac...
The global change has affected people’s behavior and people have started to care more about the envi...
Awareness about environment has found its place in consumer's mind set. During the past decades, con...
The research objectives were geared towards understanding the uniqueness of sustainable business com...