Empirical research of Social and age norms in family life

<span>The results of quantitative and qualitative stages of the research </span><span>of social and age norms in family life of modern Russian are presented in the article. The purpose of the research is to examine the content of major social and age norms in family scope and its age-related specifics. The research had two stages: quantitative (methods: interviews and focus-group discussions, the net thematic analysis of the data) and qualitative (methods: the author questionnaire, mathematical methods of data processing). The survey is based on a representative sample included people of three age groups (20-40 years; 40-60 years; after 60 years). The list of major social and age norms in family scope is identified. Its significance was various in the whole sample and in different age groups. The most significant was such norms as the necessity to take care about children and parents, the aspiration to grow worthy children and the necessity to assign roles between husband and wife in family life. The least significant norm is to stop childbearing at the age of 40. It’s detected that subjective significance of the norm depends on the relevance of life event/situation regulated by this norm. It’s shown that older generation (after 60 years) has much more normative representations about family life than younger people.