UNIVERSITY AND INSERTION ENVIRONMENT - PROGRESSES IN THE KNOWLEDGE OF RELATIONSHIP BETWEEN THE TWO ENTITIES-

In the context of knowledge-based information society, universities are increasingly recognized as having a key role to play in the regional development process (Charles, 2006, p. 117, citing on Goddard et al., 1994; Keane & Allison, 1999; Chatterton & Goddard, 2000), have being considered active participants in building of regional competitive advantage (Chatterton & Goddard, 2000, p. 479). Although the most authors recognize that the primary mission of universities remains the teaching and the research, in recent years the emphasis is on adapting these two roles to particular needs of regions. It is bring up increasingly the subject of the „third role” of universities, through which higher education institutions contribute to development of human capital, to the regional innovation, put their imprint on the local community and participate in regional leadership, contributing to development insertion environment