China’ wine consumption has ever and ever increased during the last decade but there are still difficulties in the communication of this product. This is caused by the great social, cultural and economical diversities among Chinese themselves and between eastern and western culture. In fact, the diversities between the population of urban areas of greater development and the rural ones and the differences between the profound and radical eastern culture and the western culture outline a very different consumer-type compared to the western one. For this reason, for years, the marketing strategies in the wine sector have not brought about the attended results. The Chinese wine consumer reveals much instability caused by cultural reasons, whic...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
China may not be the first country that comes to mind when people think about wine consumption or pr...
Purpose\ud – This research is designed to explore Chinese customers' wine purchasing behaviours and ...
China’ wine consumption has ever and ever increased during the last decade but there are still diffi...
Wine knowledge and wine culture is challenging and, at times, intimidating for consumers. A lack of ...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
Purpose – This research is designed to explore Chinese customers' wine purchasing behaviours and to...
Purpose – This research is designed to explore Chinese customers' wine purchasing behaviours and to...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consum...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especially...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
China may not be the first country that comes to mind when people think about wine consumption or pr...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
China may not be the first country that comes to mind when people think about wine consumption or pr...
Purpose\ud – This research is designed to explore Chinese customers' wine purchasing behaviours and ...
China’ wine consumption has ever and ever increased during the last decade but there are still diffi...
Wine knowledge and wine culture is challenging and, at times, intimidating for consumers. A lack of ...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
Purpose – This research is designed to explore Chinese customers' wine purchasing behaviours and to...
Purpose – This research is designed to explore Chinese customers' wine purchasing behaviours and to...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consum...
Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - ULThe wine market in China is curre...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especially...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
China may not be the first country that comes to mind when people think about wine consumption or pr...
This article determines the factors that influence Chinese wine consumption and, thus, contribute to...
China may not be the first country that comes to mind when people think about wine consumption or pr...
Purpose\ud – This research is designed to explore Chinese customers' wine purchasing behaviours and ...