Add to ORKGThe article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail
The paper presents customer's loyalty in the category of the most important purpose of competition s...
Determining the specificity of loyalty programs on the B2C market in the banking industry is a purpo...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
Loyalty is a characteristic of a person showing any relation with an object – goods, service or ente...
The dynamic development of goods and services market accompanied by standardization of offer, qualit...
The objective of this bachelor thesis was to describe the principle of loyalty programs, to think ab...
This article describes the main consumer values in the B2C e-commerce market, as well as the place o...
The article presents the results of scientific and practical justification of the relevance of using...
Long-term relationships between organization and customers and their loyalty become the most signifi...
This bachelor thesis is concerned with relationship marketing and its aim is to provide theoretical ...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Abstract: The growth of market saturation and the development of information society deter...
Customer loyalty development is very important for companies today. There is a very strong competiti...
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building lo...
This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis...
The paper presents customer's loyalty in the category of the most important purpose of competition s...
Determining the specificity of loyalty programs on the B2C market in the banking industry is a purpo...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
Loyalty is a characteristic of a person showing any relation with an object – goods, service or ente...
The dynamic development of goods and services market accompanied by standardization of offer, qualit...
The objective of this bachelor thesis was to describe the principle of loyalty programs, to think ab...
This article describes the main consumer values in the B2C e-commerce market, as well as the place o...
The article presents the results of scientific and practical justification of the relevance of using...
Long-term relationships between organization and customers and their loyalty become the most signifi...
This bachelor thesis is concerned with relationship marketing and its aim is to provide theoretical ...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Abstract: The growth of market saturation and the development of information society deter...
Customer loyalty development is very important for companies today. There is a very strong competiti...
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building lo...
This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis...
The paper presents customer's loyalty in the category of the most important purpose of competition s...
Determining the specificity of loyalty programs on the B2C market in the banking industry is a purpo...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...