STORYTELLING EM ORGANIZAÇÕES: UMA FERRAMENTA DE GESTÃO E LIDERANÇA

A well succeeded leader is, among other things, a good storyteller. Storytelling has always been a fundamental resource in human groups: stories are used to socialize, communicate, lead, plan, think about, teach, motivate, deceive, understand, warn, investigate and for many other purposes. A remarkable story, told and repeated by the leaders of a company, usually motivates its collaborators more than manuals, norms or rules and writing procedures. Consequently, organizational leaders have generally used their ability to tell stories (metaphors, popular tales, anecdotes or even jokes) to make their policies, plans and way of acting known. From the available literature, this work depicts this theme scenery with the purpose of collaborating with the dissemination among Brazilian companies of the manner storytelling has been applied. The storytelling is an important tool, but the studies have not been largely published yet