MBA for small firms and Microenterprises? development issues

Reports on an investigation amongst small firm owner-managers in the service sector into potential demand for an MBA. A description is given of the research methods employed involving a mail questionnaire sent to 600 small and microenterprises eliciting 99 completed questionnaires, and follow-up interviews with a sample of 20 respondents. Assists with planning and designing a small firm MBA. Furthers debate concerning small firms and lifelong learning in order to develop a more competitive econom