Cruise Tourism as a Factor of Development of the Investment Potential of the Ukrainian Danube

The author of the article identified systemic problems in the functioning of water transport enterprises, affecting the development of investment attractiveness of cruise tourism in the Ukrainian Danube region. The analysis of the dynamics of the tourist flow in the Odessa region and the development of river passenger traffic. An internal connection between contemporary issues of cruise infrastructure modernization of water transport sector and the process of attracting investment. It is proved that the development of cruise tourism on the Danube creates the conditions for attracting investment and balanced socio-economic development of Ukrainian Danube; take full advantage of their location. Are proposed economic instruments for regional development of the cruise tourism in the region and to provide services to visitors