THE KNOWLEDGE USER PROFILE IN THE RURAL AREA OF ROMANIA

The economic entities today are struggling to find the most effective way of combining the resources they have, tangible or intangible, in order to produce and sale the most wanted products, their purpose is to gain and keep the highest share of the market. These intangible resources, in our era, which is changing from industry based to knowledge based, are represented by knowledge, brain capacity and the power to use it at the highest rate. Knowledge has started to be considered a primordial factor, along with energy and matter, factors that hold the origin of the universe. The economic agents have realized that holding the latest information, in any domain or activity, and its proper use, also means holding a greater share of the market for a longer time, which leads to the final purpose of every economic unit, the profit. They can be called knowledge consumers. In Romania’s rural area things are not the same, the knowledge consumer is theoretically represented by any economical unit activating here, but, as shall be presented further in this paper, things are far from theory. Those who should be knowledge consumers are using old methods and technologies, they are based on their own experience and do not know how to use the information that regards them directly, things that have to be changed in order to be an active and competitive member of the E.U