THE USE OF «EDUTAINMENT» TECHNOLOGY IN THE COURSE OF TRAINING OF BACHELORS OF PHILOLOGY

<p class="x-----------" xml:lang="en-US">The term «edutainment» is formed from two English words: «entertainment» and «education» and combines entertainment and learning. We understand edutainment as a special type of learning that is based on fun and the formation of primary interest in the subject, further involvement with getting pleasure from the learning process and long fascination with a strong interest in the learning process. Edutainment differs from a traditional paradigm of training by the fact that the subject is actively involved in the learning process. As a result of interaction of an informative and entertaining object and active in learning subject we obtain know-ledge, abilities, skills, individual experience, subjective emotions.</p><p class="x-----------" xml:lang="en-US">The direction of edutainment can be divided into two categories. First, it is a way of transmitting information and skills to students with insufficient motivation. Secondly, it is a learning process, understood as entertainment, in which knowledge and skills can be obtained from sources that were not originally conceived as educational materials. The first category includes a specially designed computer games, entertainment and educational TV shows, educational programs as part of the learning process. The second category is the inclusion of informing materials in activities that serve to entertain the audience.</p><p class="x-----------" xml:lang="en-US">The experimental work has been carried out in foreign language classes with students of Faculty of Philology and Journalism of the Orenburg State University. In the result of the study it can be concluded that the «edutainment» technology contributes to the formation of certain personal and professional qualities of students (tolerance, communication skills, abi-lity to overcome the psychological barrier when communicating in a foreign language) by the presence of personal meaning in the study of the subject.