Gap analysis of green features in condominiums between potential homeowners and real estate agents: a pilot study in Singapore

Purpose: The building sector is one of the main contributors to carbon dioxide emissions in Singapore. Over 90 per cent of life-cycle carbon emissions are due to the operations phase of buildings, and 90 to 98 per cent of the building cost is associated with operation, maintenance and personnel costs. Hence, occupants have a major role in achieving environmental sustainability objectives. This study aims to understand the awareness level of potential homeowners and real estate agents concerning environmental sustainability issues in the built environment, to identify the types of green features required by potential homeowners and to understand real estate agents' perceptions of the types of green features required by the homeowners in a green condominium. Design/methodology/approach: The features of the Green Mark (GM)-awarded buildings, as well as the benefits derived by homeowners were identified from the literature. A survey of a group of potential homeowners and real estate agents was carried out in Singapore to analyse the gap, if any, between the potential homeowners' needs and expectations and real estate agents' perceptions of these needs and expectations with respect to the green features in the homes. Findings: The results indicate that potential homeowners are more aware of environmental sustainability issues in the built environment than are real estate agents; potential homeowners seem to be more supportive of environmentally sustainable development than the real estate agents are aware of, despite the fact that the price of the apartment remains an important deciding factor; and potential homeowners are more concerned about the ease of maintaining green homes and paying greater attention to green features in the areas most heavily promoted by the government. However, green features do not constitute the main considerations of potential homeowners when making the decision to buy a green home. Research limitations/implications: To close the gaps identified in the analysis, recommendations are suggested, including having public education and awareness campaigns to emphasize the long-term energy savings of green homes, conducting GM courses for real estate agents and involving real estate agents in the developers' project consultancy team. Originality/value: As there has been no prior research in this area, this study serves to provide fresh perspectives on how developers can better select the types of green features to be included in the green homes, so as to meet the potential homeowners' needs and expectations and, at the same time, balance mandatory GM requirements with such demands. Choosing the right type of green features to incorporate in a residential development for homeowners to utilize increases the owners' satisfaction level and allows them to reap the intended benefits of green features