Competitiveness and strategic flexibility through real options

The paper analyses the issue of competitiveness in the industry sector, offering an interesting theoretical framework about competitiveness and an application based on real options analysis. It addresses the theme of real options decision-making in multinational industrial companies and models an investment decision. The best strategy leads to investments in a new project even if the business environment is dynamic. The results help managers in the decision-making process, with a view to obtaining performance