THE PERFORMANCE OF EXTENSION AGENT IN IMPROVING ADOPTION THE TECHNOLOGY BEEF CATTLE FEED

This study aims to determine the performance of extension agent in improving the adoption of beef cattle feed technology. The research was conducted in Bulukumba District, South Sulawesi Province. The sample of extension agent as respondents from the extension population was determined randomly in each village, with 64 respondents. Primary data were obtained through interviews using questionnaires and focus group discussions. Indicators to measure extension performance refers based on responsiveness, responsiveness, and service quality. The results showed that the extension materials provided by extension workers, most of the extension workers provided material related to artificial reproduction or insemination (75.5%), followed by materials of feed technology (53.4%), and others. Thus, it can be concluded that the performance of extension workers in general has been running well, but need to improve the performance of extension workers in the adoption of beef cattle feed technology, which has an impact on increasing production, income and welfare of farmer