A review of corporate practice of reporting on social media

This article examines the widened scope of disclosure and dissemination enabled by social media outlets and explores the challenges and opportunities faced by Australian companies when engaging with social medial as a disclosure channel for corporate information. It specifically investigates three sources of tension between a company’s use of social media to report or disseminate information and the regulatory environment in which a company operates. To undertake this investigation, the article analyses evidence and reported instances of current corporate use of social media reporting by companies to highlight relevant challenges and opportunities. Once the relevant challenges and opportunities are established, the final part of this article proposes eight practice recommendations which can be adopted by companies to minimise potential regulatory breaches