There is growing evidence that social pressure shapes firms' behavior. Given how sensitive communitiesare to downsizing, this suggests that firms are likely to be under strong social pressure when considering reducing employment. Using French linked employer-employee data, we show that social pressure induces firms torefrain from dismissing at short distance from their headquarters. More specifically, we find that, within firms, secondary establishments located further away fromheadquarters have higher dismissal rates than thoselocated closer, taking into account the possible endogeneity of plant location. We also find that the positive effect of distance on dismissals increases with the visibility of the firm in the local community of its ...