Implications for Multinational Enterprises Seeking a Sustainable Virtual Environment Using The Building Blocks of Social Media.

International audienceEconomic development that meets the needs of the global population without jeopardizing the capacity of future generations is a worldwide challenge for multinational enterprises (MNEs). They are expected to balance their role as global economic actors and environmental stewards in the environment in which they operate. Contributors from India, Europe and the United States offer new perspectives, contrasting US, European and emerging economies’ approaches to sustainability, and how they can generate roadmaps which yield innovative solutions for one of the most contentious issues of our era. Their review suggests that the differential performance across developed and emerging economies has exposed potential weaknesses. Emerging Dynamics of Sustainability in Multinational Enterprises promotes greater emphasis on experimenting with unique local and sustainable approaches to solving problems faced by firms in, or from, emerging economies