Book review: geek chic: identity, manga, and ethnographic storytelling

In Fandom Unbound, Mizuko Ito explores how the once marginalized popular culture of otaku has come to play a major role in Japan’s identity at home and abroad. Casey Brienza praises the book for encouraging a new generation of otaku into the academy to pursue further groundbreaking research in this new field. Fandom Unbound: Otaku Culture in a Connected World. Edited by Mizuko Ito, Daisuke Okabe, and Izumi Tsuji. Yale University Press. March 2012