International audienceIn developed countries, industrial companies are facing challenges for competitiveness from countries with lower labor costs or less demanding environmental standards. Increasing production costs (material and labor), customer demand for more sophisticated products while purchasing power is decreasing and stricter environmental regulations are becoming strategic issues for the viability of industries. Eureˆcook is an action research program aiming to construct and test a rental service offer for small household equipment in a medium-size French conurbation. A local ecosystem of actors is involved in providing a satisfactory service for consumers.Our role, as researchers, is to assess the environmental and societal chan...