Add to ORKGInternational audienceIn this article, we suggest examining how companies integrate the concept of Corporate Social Responsibility (CRS) into their communications strategy and which are the consequences on the targets, of the choice of this axis of communication. We suggest illustrating our reflection by presenting a focus on the banking sector.En este artículo, proponemos examinar cómo las empresas integran el concepto de Responsabilidad Social de la Empresa (RSE) en su estrategia de comunicación y cuales son las consecuencias de la elección de este eje de comunicación sobre los targets. Ilustraremos nuestra reflexión presentando el caso del sector bancario.Dans cet article, nous nous proposons d'examiner comment les entreprises intègrent ...
CSR corporate social responsibility and practices of communication managers: case study food compani...
AbstractThis article argues that corporate social responsibility acts as a key player that drives bu...
El ensayo se focaliza en el estudio de la responsabilidad social de la empresa centrándose en la com...
International audienceIn this article, we suggest examining how companies integrate the concept of C...
The present article proposes to focus on some concepts tied to Social Corporate Responsibility and c...
International audienceBased on the conditions of the “measure” of social responsibility and, on the ...
Cette thèse examine la Responsabilité Sociale de l'Entreprise (RSE), précise ses enjeux, étudie les ...
This article intends to expose the Corporate Social Responsibility concept deemed as a corporateperf...
This reflection article analyze the corporate social responsibility how continuing source of controv...
ACLNNational audienceBased on the conditions of the "measure" of social responsibility and, on the o...
ACLNBased on the conditions of the "measure" of social responsibility and, on the other hand, on the...
Despite the boom in corporate social responsibility (CSR) it is difficult to argue that the social w...
A proposta deste artigo é estabelecer conexões entre a indústria da comunicação e novos contextos de...
Through the years, organizations has required to analyzing some new topics related to Corporate Soci...
Corporate Social Responsibility (CSR) has become an object of analysis to the issues of corporate ac...
CSR corporate social responsibility and practices of communication managers: case study food compani...
AbstractThis article argues that corporate social responsibility acts as a key player that drives bu...
El ensayo se focaliza en el estudio de la responsabilidad social de la empresa centrándose en la com...
International audienceIn this article, we suggest examining how companies integrate the concept of C...
The present article proposes to focus on some concepts tied to Social Corporate Responsibility and c...
International audienceBased on the conditions of the “measure” of social responsibility and, on the ...
Cette thèse examine la Responsabilité Sociale de l'Entreprise (RSE), précise ses enjeux, étudie les ...
This article intends to expose the Corporate Social Responsibility concept deemed as a corporateperf...
This reflection article analyze the corporate social responsibility how continuing source of controv...
ACLNNational audienceBased on the conditions of the "measure" of social responsibility and, on the o...
ACLNBased on the conditions of the "measure" of social responsibility and, on the other hand, on the...
Despite the boom in corporate social responsibility (CSR) it is difficult to argue that the social w...
A proposta deste artigo é estabelecer conexões entre a indústria da comunicação e novos contextos de...
Through the years, organizations has required to analyzing some new topics related to Corporate Soci...
Corporate Social Responsibility (CSR) has become an object of analysis to the issues of corporate ac...
CSR corporate social responsibility and practices of communication managers: case study food compani...
AbstractThis article argues that corporate social responsibility acts as a key player that drives bu...
El ensayo se focaliza en el estudio de la responsabilidad social de la empresa centrándose en la com...