A Meta-analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT)

Part 4: Customer and User IntegrationInternational audienceThe originating article of the Unified Theory of Acceptance and Use of Technology (UTAUT) has been cited by a large number of studies. However, a detailed examination of such citations revealed that only small proportion (43 articles) of these citations actually utilized the theory or its constructs in their empirical research for examining IS/IT related issues. In order to examine whether the theory is performing consistently well across various studies, this research aims to undertake a statistical meta-analysis of findings reported in 43 published studies that have actually utilized UTAUT or its constructs in their empirical research. Findings reveal the underperformance of theory in subsequent studies in comparison to the performance of UTAUT reported in the originating article. The limitations experienced while conducting the meta-analysis, recommendations, and the future scope for the further research in this area have also been briefly explained in concluding section