Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Mª del Mar Ramos-González
Mercedes Rubio-Andrés
Miguel Ángel Sastre-Castillo

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Publication date

September 2017

DOI

10.3390/su9091663

Publisher

MDPI AG

ISSN

2071-1050

Journal

2071-1050

Citation count (estimate)

Abstract

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking

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Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Abstract

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Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Abstract

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