LAND ROVER MELRAKKI

The automotive industry is blooming with new interpretations of what future cars will be in the future. Progressive technologies, environmental awareness and people’s behavioral change o er new opportunities for creating more sustainable vehicles. While these are primarily being developed to solve problems in urban environments, similar developments should be aimed to preserve our natural surroundings. During this project I traveled to Iceland to explore the country and learn how we can improve the experience of travel. I used my research, observations and the Land Rover heritage to look for opportunities in an autonomous o -road scenario. Furthermore I wanted to explore of how renewable energy sources can be used to benefit vehicle development and usage. Project outcome is Land Rover Melrakki, a vehicle developed to explore Iceland while sustaining main traveller needs in a downscaled solution