The IoTguide : a business guide to the Internet of Things

This research compiles relevant experiences and knowledge about the Internet of Things (ioT) in a clear and concrete guide. It is primarily based on interviews conducted between 2015 and 2017 with firms operating in different industries. While all firms featured in this guide are based in Sweden, we believe that their actions and strategies carry relevevance far beyond the context of any one nation or market. Furthermore, most of the firms that are featured in this guide have a strong international presence, further strengthening their ability to illustrate strategies for creating value by using IoT. By highlighting best practices and showing how firms can apply IoT in dfferent ways while devel- oping new products, services, and business models we show the multiple ways in which IoT can be incorporated into organizational life. Our aim is to inspire firms to draw upon the experience of others and learn from the different cases and insights, starting a discussion on key strategic choices, so that they are better prepared when launching their own IoT venture.