SKAM - En bra serie eller ett utmärkt transmediafenomen? : En studie om NRKs framgångsrika transmediaproduktion SKAM

Young audiences of today live in a society of constant converging of digital artefacts and media production principles. No longer is it enough to sit back and watch a TV-show. These audiences expect to activate themselves within multiple platforms, to become active participants instead of passive spectators. For production companies to face these demands, designing transmedia storytelling is becoming essential. To create transmedia storytelling is to create a story spreading over several media channels, where every channel contributes to the storyline in its’ own manner, in order to enable a broad narrative experience. Throughout its’ combining of a series, and establishing of characters’ social media profiles, NRKs’ production SKAM has become somewhat of a success story within the transmedia field. Through qualitative analysis based on models of grounded theory, theories on convergence and participatory culture, as well as on crossmedia and transmedia storytelling, it has been stated that NRK appears to have considered every important aspect in order to develop a phenomenon well suited for audiences of todays’ expectations. By that, SKAM is well to be considered a grand example of how to shape a functioning, reputable and strikingly successful transmedia story