Dynamic Customer Acquisition and Retention Management

King, Gregory J.
Chao, Xiuli
Duenyas, Izak

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Publication date

August 2016

DOI

10.1111/poms.12559

Publisher

Wiley

ISSN

1059-1478

Journal

Production and Operations Management

Language

English

Citation count (estimate)

Abstract

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/134194/1/poms12559.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/134194/2/poms12559_am.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/134194/3/poms12559-sup-0001-Appendix.pd

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Dynamic Customer Acquisition and Retention Management

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Dynamic Customer Acquisition and Retention Management

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