Why we do not go outside and play : A qualitative study of psychological motivators for video gaming

This is a qualitative study of motivators for gaming. The method used was grounded theory and data was collected through internet surveys on gaming forums, followed by further questions through e-mails. The data was analysed with affinity diagrams categorized by content to identify patterns. The results show that, entertainment, interactivity, experience and escapism are the overall motivating factors, while the factors that motivate players to play a specific game are narrative, gameplay, social and aesthetics. Furthermore, it was possible to find indications of a relationship between these factors