Gender Effects on Loyalty: A Replication in an Emerging Market

This paper replicates the gender-effect on object of loyalty found by<br/>Melnyk et al. (2009), suggesting that females are more loyal towards<br/>individuals and males are more loyal to groups and organizations. Results<br/>from Benin (West Africa) support this but find that the results mostly<br/>pertain to informal sectors of the economy. Survey results from male<br/>respondents also confirm earlier theory, but results show that females are<br/>equally loyal to organizations and individuals, suggesting that Beninese<br/>women don’t distinguish between an organization and its employees