Add to ORKGThis paper discusses the role of agents’ beliefs and their implications for the economic modeling of their behavior, in particular, their behavior over time. The paper also discusses the corresponding planning problems facing both firms and consumers in their current decision making. After a general discussion of the consumer and firm problem, we discuss recent examples of some of the emerging empirical literature on dynamic choice behavior in marketing
Consumer markets have been studied in great depth, and many techniques have been used to represent t...
Long-run marketing-mix effectiveness lies at the heart of marketing strategies that try to create a ...
Structural models integrate behavioral and psychological decision theory into economics models and a...
An intuitively appealing decision rule is to allocate a company's scarce marketing resources where t...
Long-term marketing effectiveness is a high-priority research topic for managers, and emerges from t...
Good marketing decisions require managers' understanding of the nature of the market-response functi...
To optimally allocate its marketing mix across customers, a firm needs to consider the evolution of ...
Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to uti...
textabstractThe purpose of this paper is to discuss a simulation of marketing budgeting rules that i...
Abstract approved: This study is directed toward an investigation of the longer term aggregate conse...
Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to uti...
Trends that we can observe in consumer behaviour on the market are an extremely val uable source of ...
This study develops a probabilistic model of brand choice that captures dynamic preferences and loya...
Good marketing decisions require managers ' understanding of the nature of the market-response ...
Markets are dynamic by nature; and marketing-efforts can be directed to stimulate, reduce, or to uti...
Consumer markets have been studied in great depth, and many techniques have been used to represent t...
Long-run marketing-mix effectiveness lies at the heart of marketing strategies that try to create a ...
Structural models integrate behavioral and psychological decision theory into economics models and a...
An intuitively appealing decision rule is to allocate a company's scarce marketing resources where t...
Long-term marketing effectiveness is a high-priority research topic for managers, and emerges from t...
Good marketing decisions require managers' understanding of the nature of the market-response functi...
To optimally allocate its marketing mix across customers, a firm needs to consider the evolution of ...
Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to uti...
textabstractThe purpose of this paper is to discuss a simulation of marketing budgeting rules that i...
Abstract approved: This study is directed toward an investigation of the longer term aggregate conse...
Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to uti...
Trends that we can observe in consumer behaviour on the market are an extremely val uable source of ...
This study develops a probabilistic model of brand choice that captures dynamic preferences and loya...
Good marketing decisions require managers ' understanding of the nature of the market-response ...
Markets are dynamic by nature; and marketing-efforts can be directed to stimulate, reduce, or to uti...
Consumer markets have been studied in great depth, and many techniques have been used to represent t...
Long-run marketing-mix effectiveness lies at the heart of marketing strategies that try to create a ...
Structural models integrate behavioral and psychological decision theory into economics models and a...