Add to ORKGmarkdownabstract__Abstract__ Even though online advertising revenues have grown dramatically, click-through rates for banner advertising continue to decrease, raising hard questions regarding its effectiveness when targeting consumers. However, with the development of a new technique that matches banners to the cognitive style of viewers, the world of online advertising is about to change
Advertising has come a long way today. More and more new medium is being explored each day to make a...
Online marketing and advertising instruments—and the ways in which consumers react to them—are alway...
Traditional advertising media used as a main TV, radio and print media. When the Internet has beco...
Researchers and practitioners devote substantial effort to targeting banner advertisements to consum...
Researchers and practitioners devote substantial effort to targeting banner advertisements to consum...
This paper details the implementation and testing of a digital ad morphing system, a system which de...
New ways of advertising are having a significant impact on the mix of marketing not only for big com...
The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 ...
How to make online advertising more effective. Five studies by ARF, IAB, C|Net.com, MSN and DoubleCl...
Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, ...
Following past research examining online advertising design and effectiveness, this research studies...
The banner ad continues as the basic advertising unit for the Internet. This is a result of ongoing ...
Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, ...
There are currently five main ways to advertise on the web: banner ads, direct e -mail, sponsorship,...
The Internet plays an important role in many companies ’ advertising strategies. According to Forres...
Advertising has come a long way today. More and more new medium is being explored each day to make a...
Online marketing and advertising instruments—and the ways in which consumers react to them—are alway...
Traditional advertising media used as a main TV, radio and print media. When the Internet has beco...
Researchers and practitioners devote substantial effort to targeting banner advertisements to consum...
Researchers and practitioners devote substantial effort to targeting banner advertisements to consum...
This paper details the implementation and testing of a digital ad morphing system, a system which de...
New ways of advertising are having a significant impact on the mix of marketing not only for big com...
The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 ...
How to make online advertising more effective. Five studies by ARF, IAB, C|Net.com, MSN and DoubleCl...
Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, ...
Following past research examining online advertising design and effectiveness, this research studies...
The banner ad continues as the basic advertising unit for the Internet. This is a result of ongoing ...
Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, ...
There are currently five main ways to advertise on the web: banner ads, direct e -mail, sponsorship,...
The Internet plays an important role in many companies ’ advertising strategies. According to Forres...
Advertising has come a long way today. More and more new medium is being explored each day to make a...
Online marketing and advertising instruments—and the ways in which consumers react to them—are alway...
Traditional advertising media used as a main TV, radio and print media. When the Internet has beco...