Add to ORKGtextabstractThis thesis gives new and important insights in modeling diffusion data in marketing. It addresses
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...
This dissertation proposes a new diffusion model for an innovation in durable goods markets and comp...
Innovation diffusion processes have attracted considerable research attention for their interdiscipl...
Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.Cataloged f...
Diffusion models have had a major impact on the literature and practice of marketing science. Follow...
A short PPT slide show, sketching how the modelling and forecasting of market penetration can be app...
Wakolbinger LM, Stummer C, Günther M. Market introduction and diffusion of new products: Recent deve...
Presente a : Colloque asie pacifique de l''Association for consumer research', Singapore, 13-16 juin...
textabstractThis paper illustrates that salient features of a panel of time series of annual citatio...
In this paper we review the diffusion modeling literature since the early 1990s and analyze how diff...
Product innovation has emerged as the most significant strategy in today's dynamic market place. The...
Since the 1960s, a number of new product diffussion models have been developed and applied in market...
To examine cross-country diffusion new products, marketing researchers have to rely on a multivariat...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
U marketingu se difuzijski modeli tradicionalno koriste za modeliranje dinamike životnog ciklusa pro...
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...
This dissertation proposes a new diffusion model for an innovation in durable goods markets and comp...
Innovation diffusion processes have attracted considerable research attention for their interdiscipl...
Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.Cataloged f...
Diffusion models have had a major impact on the literature and practice of marketing science. Follow...
A short PPT slide show, sketching how the modelling and forecasting of market penetration can be app...
Wakolbinger LM, Stummer C, Günther M. Market introduction and diffusion of new products: Recent deve...
Presente a : Colloque asie pacifique de l''Association for consumer research', Singapore, 13-16 juin...
textabstractThis paper illustrates that salient features of a panel of time series of annual citatio...
In this paper we review the diffusion modeling literature since the early 1990s and analyze how diff...
Product innovation has emerged as the most significant strategy in today's dynamic market place. The...
Since the 1960s, a number of new product diffussion models have been developed and applied in market...
To examine cross-country diffusion new products, marketing researchers have to rely on a multivariat...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
U marketingu se difuzijski modeli tradicionalno koriste za modeliranje dinamike životnog ciklusa pro...
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...
This dissertation proposes a new diffusion model for an innovation in durable goods markets and comp...
Innovation diffusion processes have attracted considerable research attention for their interdiscipl...