Add to ORKGtextabstractCompanies have traditionally taken responsibility for deciding what products and product innovations are offered to customers. However, a growing number of companies are turning this relationship on its head by asking customers not only for help in creating new products, but also in deciding which ones should be produced
Marketing, with its focus on the customer, has had great success in the improvement of product devel...
Manufacturing companies need to stay competitive in the business and it requires innovation and impr...
Given today’s industry dynamics, new service development is becoming increasingly important to the c...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
Nowadays, customized product development (CPD) is increasingly prevalent in business-to-business set...
Meißner M, Haurand MD, Stummer C. With a little help from my customers: The influence of customer em...
New technology development, like Web 2.0, allows easy and fast exchanges between consumers and firms...
It was said, that only products that fulfill customer needs, are profitable. Today, in the era of th...
Nowadays, customized product development (CPD) is increasingly prevalent in business-to-business set...
Purpose: Being innovative and bringing new products to the market fast is important for firms to sta...
textabstractConsumers increasingly generate product innovations themselves, a fact that has importa...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
Labelling product innovations as designed and/or selected by customers can positively affect non-par...
This research aims to contribute an in-depth understanding of how companies involve customers in the...
Marketing, with its focus on the customer, has had great success in the improvement of product devel...
Manufacturing companies need to stay competitive in the business and it requires innovation and impr...
Given today’s industry dynamics, new service development is becoming increasingly important to the c...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
Nowadays, customized product development (CPD) is increasingly prevalent in business-to-business set...
Meißner M, Haurand MD, Stummer C. With a little help from my customers: The influence of customer em...
New technology development, like Web 2.0, allows easy and fast exchanges between consumers and firms...
It was said, that only products that fulfill customer needs, are profitable. Today, in the era of th...
Nowadays, customized product development (CPD) is increasingly prevalent in business-to-business set...
Purpose: Being innovative and bringing new products to the market fast is important for firms to sta...
textabstractConsumers increasingly generate product innovations themselves, a fact that has importa...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
Labelling product innovations as designed and/or selected by customers can positively affect non-par...
This research aims to contribute an in-depth understanding of how companies involve customers in the...
Marketing, with its focus on the customer, has had great success in the improvement of product devel...
Manufacturing companies need to stay competitive in the business and it requires innovation and impr...
Given today’s industry dynamics, new service development is becoming increasingly important to the c...