Add to ORKGtextabstractConsumers increasingly generate product innovations themselves, a fact that has important consequences for companies and how they organise their R&D. It also highlights the need for a new perspective on the role played by customers in product development
In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Stev...
In this issue, Merle Crawford and Milton Rosenau present their thoughts on some of the issues confro...
It was said, that only products that fulfill customer needs, are profitable. Today, in the era of th...
Recent research shows that consumers collectively generate massive amounts of product innovation. Th...
It has long been assumed that companies develop new products for consumers, while consumers are pass...
textabstractCompanies have traditionally taken responsibility for deciding what products and produc...
Involving users in new product design and development is in itself not a new phenomenon. Academic re...
The purpose of this individual paper is to present my findings on what kind of a factor that innovat...
Atlanta Conference on Science and Innovation Policy 2009This presentation was part of the session : ...
New product development it necessitates an understanding of the complications of the buying decision...
The special issue of the Journal of Engineering and Technology Management focuses on consumer users....
Studies have shown that application of innovation in products and marketing as strategy is important...
Developing a new product requires understanding of consumers, conducting ethnography research, empat...
The market environment is changing continuously. Successful companies know that it is necessary to ...
Marketing, with its focus on the customer, has had great success in the improvement of product devel...
In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Stev...
In this issue, Merle Crawford and Milton Rosenau present their thoughts on some of the issues confro...
It was said, that only products that fulfill customer needs, are profitable. Today, in the era of th...
Recent research shows that consumers collectively generate massive amounts of product innovation. Th...
It has long been assumed that companies develop new products for consumers, while consumers are pass...
textabstractCompanies have traditionally taken responsibility for deciding what products and produc...
Involving users in new product design and development is in itself not a new phenomenon. Academic re...
The purpose of this individual paper is to present my findings on what kind of a factor that innovat...
Atlanta Conference on Science and Innovation Policy 2009This presentation was part of the session : ...
New product development it necessitates an understanding of the complications of the buying decision...
The special issue of the Journal of Engineering and Technology Management focuses on consumer users....
Studies have shown that application of innovation in products and marketing as strategy is important...
Developing a new product requires understanding of consumers, conducting ethnography research, empat...
The market environment is changing continuously. Successful companies know that it is necessary to ...
Marketing, with its focus on the customer, has had great success in the improvement of product devel...
In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Stev...
In this issue, Merle Crawford and Milton Rosenau present their thoughts on some of the issues confro...
It was said, that only products that fulfill customer needs, are profitable. Today, in the era of th...