European communication monitor 2015: excellence in strategic communication: creating communication value through listening, messaging and measurement: results of a survey in 41 countries

The ECM 2015 survey is based on responses from 2,253 communication professionals in 41 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by partner Prime Research International