The purpose of this review is to show that (cooperative) ligand radical reactivity can be effectively employed in synthetic organometallic chemistry and catalysis to achieve selectivity in radical-type transformations. The ‘redox non-innocence’ of ligands, and the controlled reactivity of ‘ligand radicals’- giving rise to new, intriguing substrate transformations - allow unusual and selective radical-type substrate coupling reactions, ligand rearrangements and C-Y bond formations. In this review, several examples of fast and selective ligand-centered radical transformations in the open-shell organometallic chemistry of transition metals are described, focussing on radical-type reactions of olefin-, vinylidene-, vinyl-, alkyne-, allyl-, prop...