This chapter briefly reviews models of the conceptual system on which most research in social cognition research was based until very recently. It then outlines the principles of another account, which is the theory of embodied or grounded cognition. Relevant research findings are presented to demonstrate how several dimensions of experience, such as spatial location and temperature, can represent abstract concepts, and can be extended to account for abstract social concepts. The chapter then considers how social cognition is embedded in the social environment. One such support is suggested by the situatedness of concepts: Just like concepts of basic objects, social concepts are constructed online for use in particular situations. In additi...