International audienceHorse-riding in France has become big business, as the third biggest sports federation with around 700,000 members (FFE, 2013). If the number of riders in France is the third highest in Europe, after the United Kingdom and Germany, France is considered as the number one equestrian tourism and outdoor destination with an institutional network at every administrative level in the country (national, regional, departmental), and around 1,600 businesses specializing in equestrian tourism (and/or stabling) and 60,000 km of equestrian trails (Atout France, 2011). In this context, horse-riding and equestrian tourism had been promoted by official bodies (National Resource Center for Outdoor Sports; Equestrian French Federation)...