Add to ORKGCan we continue to categorically dismiss consumers in Southern countries at a time when companies are struggling to find new markets? Based on « Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View », by Christian Seelos and Johanna Mair, Academy of Management Perspectives, November 2007, and the interviews of Iqbal Quadir, founder and director of the Legatum Center for Development and Entrepreneurship at MIT (USA), February 2009
In many countries, the poor are still excluded 16 from economic development. “Is it possible fight-...
The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment...
Christian Seelos, director of the platform for strategy and and sustainability at IESE business scho...
Currently, entrepreneurs and corporations overwhelmingly do not view the alleviation of global pover...
Since the beginning of the 21st century, the potential contribution of corporations to a large numbe...
Extreme poverty is an immense political and market failure, wasting the potential of hundreds of mil...
textabstractHow can the private sector serve the unmet needs of the world’s poor while, at the same ...
Action on poverty can benefit business performance, as well as building a better world in which to o...
In this book, the authors approach poverty alleviation from an atypical perspective. The thesis is t...
Marketing practitioners and business scholars now view some of the world’s poorest communities as pr...
Six defective mental models that obstruct multinational enterprises from efforts at global poverty a...
In the debate on how to combat poverty, the positive role of MNCs is frequently mentioned nowadays, ...
This article is a review of traditional literature about how business tackles poverty eradication an...
Do big businesses have to play a role on their own in poverty alleviation? And if so, what are the m...
The best way to reduce poverty is to focus on raising the productive capacity – not the consumption ...
In many countries, the poor are still excluded 16 from economic development. “Is it possible fight-...
The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment...
Christian Seelos, director of the platform for strategy and and sustainability at IESE business scho...
Currently, entrepreneurs and corporations overwhelmingly do not view the alleviation of global pover...
Since the beginning of the 21st century, the potential contribution of corporations to a large numbe...
Extreme poverty is an immense political and market failure, wasting the potential of hundreds of mil...
textabstractHow can the private sector serve the unmet needs of the world’s poor while, at the same ...
Action on poverty can benefit business performance, as well as building a better world in which to o...
In this book, the authors approach poverty alleviation from an atypical perspective. The thesis is t...
Marketing practitioners and business scholars now view some of the world’s poorest communities as pr...
Six defective mental models that obstruct multinational enterprises from efforts at global poverty a...
In the debate on how to combat poverty, the positive role of MNCs is frequently mentioned nowadays, ...
This article is a review of traditional literature about how business tackles poverty eradication an...
Do big businesses have to play a role on their own in poverty alleviation? And if so, what are the m...
The best way to reduce poverty is to focus on raising the productive capacity – not the consumption ...
In many countries, the poor are still excluded 16 from economic development. “Is it possible fight-...
The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment...
Christian Seelos, director of the platform for strategy and and sustainability at IESE business scho...