Study on the Transformation Potential of Tourism Factory：A Case Study of Zuozhen Farmer Association

[[abstract]]台灣傳統產業在科技文化的不斷創新下面臨經營的瓶頸，傳統產業業者如何結合傳統技術、生活創意、美感體驗、歷史文化、教育學習、休閒旅遊，從工業經濟發展為體驗經濟，更進一步轉型為觀光工廠，以符合現代消費者之需求，已是不得不面對的課題。左鎮區雖是個5仟人口的小區，卻是集各種宗教、化石、自然生態及平埔文化於一身的小城鎮。左鎮區雖受到惡劣環境的影響，可耕作面積小，但卻發展出少量多樣的精緻農業，託白堊土的福，白堊蕉、火龍果、竹筍、芒果…等農作物，口感特殊，是遊客們的最愛。其中，產量較多、較具代表性的則非山藥、芒果、破布子莫屬。左鎮農會基於上述資源條件，實可轉型發展觀光工廠。故本研究由基礎資源調查、觀光工廠建置、產品設計規劃、體驗活動設計、遊憩行程規劃、網路行銷等觀點來探討左鎮農會轉型為觀光工廠的潛力探討。 Taiwan's traditional industries in the scientific and technological culture under the constant operation of the bottleneck. How to combine traditional technology, life creativity, aesthetic experience, history and culture, education and learning, leisure tourism, from the industrial economy to experience the economy, further transition to a tourist factory to meet the needs of modern consumers, it is already the subject. Zuozhen District is a population of five thousand population, but it is a variety of religious, fossil, natural ecology and Pingpu culture in a small town. Zuozhen District, although affected by the harsh environment, can cultivate a small area, but the development of a small variety of exquisite agriculture, supporting the Cretaceous, Chalkyana, dragon fruit, bamboo shoots, mango ... and other crops. Zuozhen farmers based on the above resources conditions, the real development of tourism factories. Therefore, this study explores the potential of Zuozhen farmers to transform into a sightseeing factory from the point of view of basic resource investigation, sightseeing factory construction, product design planning, experiential activities design, recreational trip planning and internet marketing