Factors influence consumer's behaviour toward logistics e-waste recycling in Malaysia

E-waste generate are greater than e-waste being disposal by consumer in Malaysia which will contaminate the environment and risking public health as well.Past studies revealed that e-waste can be disposal by three ways such as burning, recycling and put at landfill which recycling are the most appropriate concept to reduce the e-waste in an efficiency and effective manner.Previous studies in reverse logistics article mainly focus on recycling concept from supplier or manufacturer context which lack of study connective between logistics company strategy and consumer behaviour. Total 420 undergraduates from University Utara Malaysia (UUM) were choose as respondents due to their knowledgeable about e-waste, high self discipline and technology generation user via convenience sampling method and data collected will analysis with SPSS version 23.The findings reveal the all the variables such as attitude toward recycling, awareness of environment consequence, perceived social norms, perceived convenience are positives correlated with behaviour toward logistics e-waste recycling in this study