The level of intention to use on halal cosmetic products among students: the case of public university in Malaysia

Global cosmetic industry set the new trend that is wave of Halal cosmetic products since the raise awareness among recent generation led the new trend in changing of customer behavior.So, this paper is tried to identify the level of intention to use Halal cosmetic products among students in public university.A total of 210 self administered questionnaires were distributed and the quantitative cross-sectional survey approach has been used.The final response rate was 93.4% (327 responses) and the data obtained was being analyzed using the Statistical Package for Social Sciences (SPSS) version 20 for Windows.From the mean scores, the study shows that overall score of the level of intention to use Halal cosmetic products among the students in the public university of Malaysia is of great important. Finally, implications and some suggestions for the future research are also discussed