Add to ORKGIn today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final results of the business depend on how the customer sees the whole business. Subscribing to this viewpoint Kotler (1986) suggests that the number one challenge facing management is to develop, improve and implement competitive marketing strategies
This paper analyzed the process of application marketing strategy, which is essentially competitive ...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...
<b>Purpose</b>\ud \ud - The purpose of this paper is to explore the role of marketing in today's en...
This research provides empirical evidence on the implementation of the strategic marketing planning ...
ABSTRACTMarketing strategy is a measurable approach aimed at making the company’s products known to ...
Purpose – To contrast the role and practical application of strategic marketing in higher and lower-...
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a mar...
Abstract: Despite criticism that the marketing discipline has a diminished role and influence within...
An innovative, broader and integrated approach to marketing research and to customer insight manage...
The marketing manager has little or no guidance in formulating competitive strategies. This article ...
This study was conducted to investigate the nature of relationship between marketing strategy and pr...
Although most authors speak about some parts of Strategic Marketing, here is included a list of defi...
The competition does not exist only within the framework of some industry or in the level of nationa...
To the development of effective marketing strategy organization need to break down its various marke...
The objective of this article is to analyse the marketing practice of Hungarian companies. On the on...
This paper analyzed the process of application marketing strategy, which is essentially competitive ...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...
<b>Purpose</b>\ud \ud - The purpose of this paper is to explore the role of marketing in today's en...
This research provides empirical evidence on the implementation of the strategic marketing planning ...
ABSTRACTMarketing strategy is a measurable approach aimed at making the company’s products known to ...
Purpose – To contrast the role and practical application of strategic marketing in higher and lower-...
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a mar...
Abstract: Despite criticism that the marketing discipline has a diminished role and influence within...
An innovative, broader and integrated approach to marketing research and to customer insight manage...
The marketing manager has little or no guidance in formulating competitive strategies. This article ...
This study was conducted to investigate the nature of relationship between marketing strategy and pr...
Although most authors speak about some parts of Strategic Marketing, here is included a list of defi...
The competition does not exist only within the framework of some industry or in the level of nationa...
To the development of effective marketing strategy organization need to break down its various marke...
The objective of this article is to analyse the marketing practice of Hungarian companies. On the on...
This paper analyzed the process of application marketing strategy, which is essentially competitive ...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...
<b>Purpose</b>\ud \ud - The purpose of this paper is to explore the role of marketing in today's en...