Pengaruh Bauran Pemasaran Terhadap Loyatitas Konsumen Pada Pasar Tradisional Di Kota Surakarta

This study aims are to determine the effect of independent variables (product, price, distribution and promotion) at traditional “legi” market town of Surakarta on consumer loyalty . The data used in this study are primary data obtained directly through the questionnaires distributed to visitors of traditional “legi” markets. Data analysis using multiple linear regression analysis of test t / partial, test f / simultaneous and test R2 / determination. Keywords: product, price, distribution and promotion of the traditional market and consume