Tingkat Kepuasan Konsumen Apotek Di Kabupaten Banjarnegara

Has done research on the level of consumer satisfaction in the district of Banjarnegara pharmacies. The purpose of this study was to determine the level of consumer satisfaction in pharmacies Banjarnegara district. This research is descriptive analytical model with the observational approach. Sampling for this study using random sampling method with sample areas totaling 400 people of consumers. Methods of data collection is done by using a questionnaire and analyzed by the method of customer satisfaction index (CSI). The analysis showed the value of customer satisfaction index (CSI) on the dimensions of 0.8324 Responsiveness including categories very satisfied, on the assurance dimension of 0.8242 including the category of very satisfied, on the dimensions of reliability of 0.7189, including categories of content, on tangible dimension of 0 , 7704 including the categories of satisfaction and the dimensions of empathy for 0.6194 categorized quite satisfied. CSI overall value of 0.695 is in the range of values from 0.66 to 0.80 are categorized as satisfied. Levels of consumer satisfaction pharmacy Banjarnegara District is satisfied. Keywords: Level of customer satisfaction, pharmacy services, pharmacy