Pemanfaatan Nilai Willingness to Pay Untuk Pembuatan Peta Zona Nilai Ekonomi Kawasan Situs Kerajaan Majapahit Menggunakan Travel Cost Method Dan Contingent Valuation Method ( Studi Kasus : Kecamatan Trowulan, Kabupaten Mojokerto, Jawa Timur)

Majapahit Empire Site as a world culture and heritage UNESCO has potential as a tourist attraction. The location is strategically located on the main street of Solo and Surabaya which have historical value, makes this particular site Brahu Temple, Majapahit Museum, Bajangratu Temple and Tikus Temple became one tourist destination areas Mojokerto. Based on this, we need a Zone Map Economic Value Areas (ZNEK) to the site of the Majapahit Kingdom to estimate the economic value and benefits based on willingness to pay (WTP) tourists and the people who benefit from the region Sampling method (respondents) were used in this research is non probability sampling with incidental sampling technique, where respondents are those who by chance / incidental encountered in the study area and can be used as a sample, if it is deemed that the person who happened to be found suitable as a data source. Data processing method used is multiple linear regression analysis and calculation software WTP using Maple 14. In this research, the results obtained in the form of a map Zone Economic Value Area. The consumer surplus of Brahu Temple is Rp 633.234,-, and WTP value of Rp 34.457,- in order to obtain the total economic value of Brahu Temple Rp 97.157.349.770,-. Museum of Majapahit with consumer surplus of Rp 242.472,- and WTP value of Rp 41.532,-. in order to obtain the total economic value of Majapahit Museum is Rp 107.741.863410,-. As for the Bajangratu Temple consumer surplus obtained Rp 574.613,- and WTP value of Rp 34.360,- in order to obtain the total economic value is Rp 117.710.064.850,-. Further to the Tikus Temple gained massive consumer surplus Rp 987.991,- and the value of WTP Rp 39.842,- in order to obtain the total economic value of the Tikus Temple area is Rp 162.503.279.320,-. (Consumer surplus value per individual multiplied by the number of visitors in 2013)