Pengaruh Net Profit Margin Dan Total Asset Turnover Terhadap Nilai Perusahaan Pada Sektor Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia

This associative research will analyze the influence of the Net Profit Margin ratio and TotalAsset Turnover on the firm value calculated by Tobin\u27s Q ratio. The relationship of two ormore variables will be highlighted. Data of this analysis was collected by means of adocument study and a financial report of the company taken from website idx.co.id. Thepopulation of the research is a company of consumptive goods listed at the Indonesian StockExchange Effect of 36 companies with the samples of 22 companies. The data is analyzed byexamining the correlation between Pearson Product Moment, T-test, and F-test by applyingthe data processing of SPSS. The result of analysis indicates that the correlation between NetProfit Margin and Total Asset Turnover with Tobin\u27s Q of each is 0.456 and 0.544. Theoutcome of F-test states that the regression model is applicable. The outcome of T-test showsus that the variable of Net Profit Margin and Total Asset Turnover have a significant andpositive influence on the Tobins\u27 Q ratio