Pengaruh Orientasi Pasar, Inovasi, dan Kreativitas Strategi Pemasaran terhadap Kinerja Pemasaran pada UKM Kerajinan Rotan di Desa Teluk Wetan, Welahan, Jepara

As it is emphasized in marketing, management, and strategic management literature,“ market orientation”, “innovativeness”, and “ creativity marketing strategic” are regarded together as having a significant impact on a marketing's performance. The objective of this study is to find out the interrelationships of these variables and their impact on marketing performance in the Rattan's handycraft on SME Teluk Wetan Welahan Jepara, by using Multiple Regression Analysis. The research findings revealed that market oriented, innovative and creativity marketing strategic had significant influence on marketing performance of the Rattanhandycraft'sSME in Teluk Wetan, Welahan, Jepara