Perhitungan Kemauan Untuk Membayar Pada Penetapan Nilai Keselamatan Transportasi Jalan Untuk Kelompok Pengguna Jalan Tertentu

Some research about the value of road safety has been widely practiced in many countries. One approach that is commonly used for the determination of the value of the safety of road transport is by asking directly to the public about the preferences or willingness to pay in order to improve the safety aspects. Human preferences in this model are built on the behavioral theory with economics perspective, which explains that human behavior is formed by preference. The basic premise of this theory states that every human being has a preference for a number of goods. The problem is that safety is included in the category of non-market goods that are not traded and often rrespondents refuse to answer questions directly related to willingness to pay. Therefore, in order to obtain objective answers from the respondents, the form of questions for the willingness to pay should be linked with other proxies. The purpose of this study was to calculate the willingness to pay on valuation of road safety for specific communities by designing the willingness to pay questions which is associated with the proxies of vehicle maintenance and health maintenance