Analisis Biaya Pemasaran Menurut Daerah Pemasaran Pada Kemampuan Menghasilkan Laba Perusahaan (Studi Pada PT. Bella Agung Citra Mandiri Tahun 2015)

This study has a purpose to know the description of information generated from the analysis of marketing costs used on the profitability resulting from each marketing area of ​​PT. Bella Agung Citra Mandiri which can later be used as a consideration to direct product marketing in profitable marketing areas. PT. Bella Agung Citra Mandiri has a marketing area grouped in several areas, namely central area, east area, south area of ​​periphery area, west area, and pantura & madura area. The result of this research is the average of marketing area of ​​central area in each spring bed product contribute the highest profit while the average marketing area of ​​pantura & madura area in each spring bed product contribute the lowest profit. Differences in profits generated from each region due to several factors such as mileage in the distribution of products. The higher the marketing costs incurred the resulting profits are also high, vice versa. Therefore one way to control the cost of marketing to be efficient for the company is to establish a warehouse product in areas of marketing located far from the factory. That way can reduce the cost of transportation of the company