Socio-economic Determinants of Tourism Trips by Jambi Residents

This study aims to analyze: 1) characteristics of trips generated by Jambi residents both for tourism purposes or other purposes; 2) characteristics of Jambi residents going on a tourism trip; 3) Socio-economic factors affecting tourism trips generated by Jambi residents. Data was taken from raw data provided in the result of Indonesian National Social Economic Survey (SUSENAS) for Jambi Province 2015. Descriptive research method was used to analyze the characteristics of trips by Jambi residents and of the tourists. Binary logistic regression model was used to analyze factors affecting tourism trips generated by residents. The study found: 1) Number of trips generated by Jambi residents are still relatively low. Only 14.4 percent of the total population has traveled within the last six months; 2) Besides the low number of trips, tourism activities are still relatively limited. Only 17.79 percent of population go on a tourism trip; 3) Tourist attractions in Jambi Province itself are the most common tourism destinations for Jambi residents, then followed by tourist attractions in South Sumatra, West Sumatra and Bengkulu; 4) Tourism trips generated by residents are mostly family trips, so they are relatively dominated by children and parents; 5) Socio-economic factors that significantly influence residents to go on a tourism trip are age, education, and family status. In addition, there is a probability difference of tourism trips by residents of the city and of the regency in Jambi Province